M&M’s VJ Studio
Brand activation AT Vidcon 2018
for Mars Candy
CREATED WITH Dreamboat
For M&M’s, we created a one-of-a-kind VJ booth that delivered the M&Ms brand to fans in a whole new way. Guests were invited to browse through a selection of vinyl records, each digitally controlling a unique 30-60 second audiovisual experience, putting the participant in their own music video.
A DJ console, custom-built to complement the M&M’s aesthetic, provided participants with several ways to control the experience. Audio and Visual effects could be controlled by physically manipulating the record on the turntable or moving sliders on the console. A “share” button on the DJ mixer allowed users to capture frames and video clips from the experience that could be posted to social media.