M&M’s VJ Studio
Brand activation for Mars Candy
Vidcon 2018, Anaheim, California
For M&M's, we created a one-of-a-kind DJ booth that delivered the M&Ms brand to fans in a whole new way. Guests were invited to browse through a selection of custom vinyl records that each controlled a unique 30-60 second audio-visual experience, putting the participant in their own music video.
A DJ console, custom-built to compliment the M&M’s aesthetic, provided participants with several options to control the experience. When the record was physically manipulated, the audiovisual experience reacted. A "share" button on the DJ mixer captures frames of the visual experience. At the end of the song, users had the opportunity to share their images on social media.