Saving Nature Claw Machine
Environmental Awareness ACTIVATION
for Global Inheritance, Coachella 2017
CREATED with EYERUS
The Saving Nature Claw Machine offers participants the opportunity to help save endangered and at-risk species by participating in a classic arcade claw machine game. Launched in 2017 at the Coachella Music & Arts Festival, this multi-faceted experience also features informational signage, an educational quiz, and a photo-sharing opportunity to help get the word out. Altogether, this game allows people to walk away with not just a stuffed animal, but also the knowledge and means to help conserve their favorite animals.
After the event, each participant receives email updates to stay in touch with their "spirit animal" and learn more about how to protect them through a deeper involvement with protection organizations.